Built for DTC health brands
Compass is the growth dashboard for marketing-led DTC health brands. Cohort retention by source. Creative intelligence across every platform. Pharmacy SLAs that actually matter. Free to start.
90-day Retention
By acquisition source · Q1 2025
$312 LTV
$38 CAC
$189 LTV
$74 CAC
$98 LTV
$51 CAC
Blended CAC
$54
↑ 12% vs prior
See it in action
Acquisition. Creatives. Retention. Pharmacy SLAs. All cohorted by source, by creative, by pathway. Click play to walk through a real workspace.
2 minute walkthrough · no audio narration · captioned
01 — Attribution
68%
email retention at day-90 vs 22% TikTok
Blended CAC is a lie you tell investors. Compass splits every cohort by acquisition channel so you see exactly which sources drive profitable patients — and which ones churn at day 7 and never come back.
CAC payback period by source
Based on 90-day LTV / blended CAC · updated daily
02 — Creative intelligence
1 ID.
three platforms, unified attribution
The same video lives on Meta, TikTok, and Snap under three different asset IDs. Compass links them via a canonical creative ID — so you see blended CTR, per-platform cost, and 90-day retention in one view. No more spreadsheet archaeology.
Platform performance · 90 days
Across 3 platforms, 1 creative ID
View attribution →
03 — Operations
±4h
ship time accuracy across all pharmacy partners
Wire any pharmacy adapter — Truepill, Empower, Hallandale, Strive, or OpenLoop. Compass monitors ship time, deliver time, and 90-day retention by pharmacy so you know which partners are losing you patients before the SLA breach becomes a churn event.
Pharmacy SLA Monitor
Live · all partners
Hallandale avg. ship time above SLA threshold
Alert active
04 — Network intelligence
Insights tier surfaces anonymized cross-tenant signals from OpenLoop’s clinical network. Know which channels and pathways are working before your spend data matures.
05 — Pricing
Core dashboards are free, forever. Insights is where the network effects compound.
Free
Core dashboards for any DTC health brand getting started.
Insights
Cross-tenant network signals and untapped pathway suggestions.
Enterprise
Unlimited pathways, dedicated support, and your own infrastructure.
The one metric that actually matters: profit per source after 90 days. Compass shows you that, for free.