Google Analytics 4

Category: Attribution
What it does: Forwards Compass events to GA4 via the Measurement Protocol for unified web + server-side analytics.

Credentials needed

• Measurement ID (G-XXXXXXXXXX)
• API Secret (from GA4 → Admin → Data Streams → Measurement Protocol API secrets)

Setup

1. GA4 Admin → Data Streams → Select your stream
2. Copy Measurement ID
3. Measurement Protocol API Secrets → Create → Copy secret
4. Paste both into Compass → Settings → Integrations → GA4 → Connect