LinkedIn Conversions API

Category: Attribution
What it does: Sends server-side conversion events to LinkedIn Campaign Manager for B2B and HCP targeting.

Credentials needed

• Ad Account ID
• Access Token (OAuth2 via LinkedIn Marketing Developer Platform)

Setup

1. LinkedIn Campaign Manager → Analyze → Conversion Tracking → Create conversion
2. Select "API" as the connection method
3. Copy the Ad Account URN
4. Generate an OAuth2 access token via the LinkedIn Marketing API
5. Paste into Compass → Settings → Integrations → LinkedIn CAPI → Connect