Connectors

Snapchat Conversions API

Category: Attribution
What it does: Sends server-side conversion events to Snapchat to supplement Snap Pixel.

Credentials needed

  • Pixel ID (from Snap Ads Manager)
  • CAPI Token

Setup

  1. Snap Ads Manager → Assets → Snap Pixel → Copy Pixel ID
  2. Conversions API tab → Generate token
  3. Paste both into Compass → Settings → Integrations → Snapchat CAPI → Connect