Connectors
Snapchat Conversions API
Category: Attribution
What it does: Sends server-side conversion events to Snapchat to supplement Snap Pixel.
Credentials needed
- Pixel ID (from Snap Ads Manager)
- CAPI Token
Setup
- Snap Ads Manager → Assets → Snap Pixel → Copy Pixel ID
- Conversions API tab → Generate token
- Paste both into Compass → Settings → Integrations → Snapchat CAPI → Connect