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TikTok Events API (CAPI)

Category: Attribution
What it does: Sends server-side conversion events to TikTok to improve pixel matching and campaign optimization.

Credentials needed

Pixel ID
Access Token (Events API)

Setup

TikTok Ads Manager → Assets → Events → Web Events
Create or select your pixel → Copy Pixel ID
Generate an access token for the Events API
Paste both into Compass → Settings → Integrations → TikTok CAPI → Connect

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